From Down Under
Introduction
From Down Under: Research from Australia, New Zealand and Fiji, Two special issues of Journal of Promotion Management, Edited by Robina Xavier and Ian Phau; Deadline 30 Apr 2008
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Two special issues of Journal of Promotion Management™
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“From Down Under: Research from Australia, New Zealand and Fiji”
TWO SPECIAL ISSUES!
Some of the most important contemporary research about advertising, marketing communications, personal selling and public relations is occurring in the South Pacific. That is why we are pleased to announce this call for papers for TWO special issues of the Journal of Promotion Management.
The first issue concentrates on corporate communications, public affairs, public relations, and sales. The guest editor is:
Robina Xavier, FPRIA, FFin
Acting Head of School, Senior Lecturer and Public Relations Co-ordinator
School of Advertising, Marketing and Public Relations
Faculty of Business
Queensland University of Technology
GPO Box 2434
Brisbane QLD 4001 AUSTRALIA
Tel: +61 7 3138 2645; Fax: +61 7 3138 1811
E-mail: r.xavier@qut.edu.au
The second issue will focus on advertising, marketing communications, and other forms of media promotion. The guest editor is:
Ian Phau, PhD
Associate Professor and Chair for Research and Development
School of Marketing
Curtin University of Technology
GPO Box U1987
Perth, WA 6845 AUSTRALIA
Tel: +61 8 92664014; Fax: +61 8 92663937
E-mail: Ian.Phau@cbs.curtin.edu.au
DEADLINE FOR BOTH ISSUES: APRIL 30, 2008
Submissions will be double-blind peer reviewed
ABOUT THE JOURNAL
Promotional communication creates a powerful interaction when added to an overall marketing program. The Journal of Promotion Management is an essential resource for educators and practitioners in advertising, public relations, and personal selling for understanding the latest concepts and trends in this dynamic field.
Each issue of the Journal of Promotion Management includes research papers, case studies, commentaries, and reviews—all from leading academics and professionals. Contributors integrate historical ideas and theoretical concerns into contemporary perspectives, providing the kind of practical information that gives readers the edge in this highly competitive field. And the journal is one of the few sources for material on non-mass media promotional topics, including product placement, promotional products and sales promotion. The journal is published quarterly (4 issues a year) in both print and electronic format.
Topics covered in the Journal of Promotion Management have included:
- celebrity branding in sports marketing
- internet vs. traditional advertising
- promotional strategies in the film industry
- developing a Yellow Pages media unit
- corporate sponsorship
- marketing direct-to-consumer prescription drugs
MANUSCRIPT SUBMISSION
Manuscripts should be typed double-spaced (including references and abstract).
For more information on how to prepare articles for publication, visit the journal’s Web site at: and click on “Instructions for Authors” in the “Journal Information” column. You may also contact the editor at:
Richard Alan Nelson, PhD Professor
Manship School of Mass Communication
Louisiana State University
211 Journalism Building
Baton Rouge, LA 70802-7203
E-mail: Rnelson@lsu.edu