ÂÜÀòÉç¹ÙÍø

TOC: Soc Mar Quart

Introduction

Social Marketing Quarterly, 13(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Evaluating Social Marketing Elements in Sponsorship
Norman J. O’Reilly; Judith J. Madill [] []

Risky Alcohol Consumption by Young, Female Australians: The Influence of Significant Others
Rebecca O’Hara; Debra Harker; Maria Racita; Michael Harker [] []

Make a Kit, Make a Plan, Stay Informed: Using Social Marketing to Change the Population’s Emergency Preparedness Behavior
Robert J. Marshall; Laurie Petrone; Mary Jo Takach; Shannon Sansonetti; Maria Wah-Fitta; Andrea Bagnall-Degos; Ana Novais [] []

The National Diabetes Education Program’s “Control Your Diabetes. For Life.” Campaign: Design, Implementation, and Lessons Learned
Joanne Gallivan; Mimi Lising; Neyal J. Ammary; Rachel Greenberg [] []

Capturing the Ripples: Addressing the Sustainability of the Impact of Social Marketing
Gideon Arulmani; Agisa Abdulla [] []

Moving the Social Marketing Field Forward
Gregory R. Niblett; Michael Rothschild [] []

Why Don’t We Ever Ask What Rich People Need?
Bill Smith [] []