TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 13(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Establishing Effective Repositioning Communications in a Competitive Marketplace
–Robert D. Jewell [] []
The Impact of Repeat Attendance on Event Sponsorship Effects
–Russell Lacey; Julie Z. Sneath; Zachary R. Finney; Angeline G. Close [] []
Using E-Mail Listservs to Promote Environmentally Sustainable Behaviors
–Nancy Artz; Peter Cooke [] []
Reputation as Matching Identities and Images: Extending Davies and Chun’s (2002) Research on Gaps between the Internal and External Perceptions of the Corporate Brand
–Ana Tkalac Vercic; Dejan Vercic [] []
Whiteness and Western Values in Global Advertisements: An Exploratory Study
–Malene Gram [] []