TOC: J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 12(2)
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Relevant ARCategory: |
Customer relationship management in banking: An introduction and strategic implications
–Dan Sarel and Howard Marmorstein Special Issue Guest Editors [] []
Can superior CRM capabilities improve performance in banking
–Tim Coltman [] []
An approach for the identification of cross-sell and up-sell opportunities using a financial services customer database
–Maria Teresa Salazar, Tina Harrison and Jake Ansell [] []
Customer retention and cross-buying in the banking industry: An integration of service attributes, satisfaction and trust
–Tsung-Chi Liu and Li-Wei Wu [] []
Switching banks: Old bank gone but not forgotten
–Gavin Lees, Ron Garland and Malcolm Wright [] []
Building customers’ affective commitment towards retail banks: The role of CRM in each `moment of truth’
–Kalyani Menon and Aidan O’Connor [] []
An exploration of call centre agents’ CRM software use, customer orientation and job performance in the customer relationship maintenance phase
–Regina C McNally [] []