TOC: J Targeting Measurement Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 15(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Jonathan Reynolds []
Papers
Merits of interactive decision tree building – Part 2: How to do it
–Bas van den Berg and Tom Breur [] []
Supermarket customers segments stability
–Jaime R S Fonseca and Margarida G M S Cardoso [] []
An empirical model for brand loyalty measurement
–M Punniyamoorthy and M Prasanna Mohan Raj [] []
Effects of country of origin and country brand attitude on nonprescription drugs
–Jong Woo Jun and Chang Won Choi [] []
The effect of the placement of the product in film: Consumers’ emotional responses to humorous stimuli and prior brand evaluation
–ChangHyun Jin and Jorge Villegas [] []
Customer segmentation: The concepts of trust, commitment and relationships
–Bertil Hulten [] []
Case Study
Taking on the metrics challenge
–Laura Patterson [] []
Book Review
The Handbook of Customer Satisfaction and Loyalty Measurement, 3rd edn
–Chiao-Yun Connie Chang []