TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 24(7)
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: : journals |
Relevant ARCategory: |
Mistaking a marketing perspective for ethical analysis: when consumers can’t know that they should want
–Herbert Jack Rotfeld [] []
Neuromarketing: a layman’s look at neuroscience and its potential application to marketing practice
–Douglas L. Fugate [] []
The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty
–Tatiana Anatolevena Anisimova [] []
The elderly’s internet usage: an updated look
–Tim Reisenwitz, Rajesh Iyer, David B. Kuhlmeier, Jacqueline K. Eastman [] []
Innovation resistance among mature consumers
–Tommi Laukkanen, Suvi Sinkkonen, Marke Kivijärvi, Pekka Laukkanen [] []
Firms’ complaint handling policies and consumer complaint voicing
–John W. Huppertz [] []