TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 14(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
2006 Outstanding Article of the Year
–J. David Lichtenthal []
Impetus for the Topic- Building on Our Long and Distinguished Past
–J. David Lichtenthal []
Business-to-Business Marketing Textbooks: A Comparative Review
–Klaus Backhaus, Bastian Mell, Tatjana Sabel [] []
Commentary on "Business-to-Business Marketing Textbooks: A Comparative Review"
–Gul T. Butaney []
Commentary on "Business-to-Business Marketing Textbooks: A Comparative Review"
–Earl D. Honeycutt, Jr., Shawn T. Thelen []
Commentary on "Business-to-Business Marketing Textbooks: A Comparative Review"
–Damien McLoughlin []
Business Marketing Textbooks as Framing of the Marketing Management
–Ivan Snehota, Annalisa Tunisini [] []
A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"
–Klaus Backhaus, Bastian Mell, Tatjana Sabel []