TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 2(4)
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Relevant ARCategory: |
An examination on the integration of technological and business innovation: cases of Yahoo! and Google
–Ping Lan, Gregory A. Hutcheson, Yavor Markov, Nathaniel W. Runyan [] []
Open to all: a postmodern perspective on product development and brands in an open-source environment
–Leyland F. Pitt, Pierre R. Berthon, Richard T. Watson, Donald Wynn Jr., Arien Strasheim [] [] http://www.metapress.com/content/50j8541038u867g2/
Winning by timely market entry?
–Anni Tuppura, Pia Hurmelinna-Laukkanen, Ari Jantunen, Kaisu Puumalainen, Kalevi Kylaheiko [] []
The internet’s impact on B2B sales management: some Australian evidence
–Leyland F. Pitt, Bradley R. Barnes, Ronika Chakrabarti, Dayananda Palihawadana, Mike Ewing, Elaine Leong [] []
The outsourcing application in developing one’s own brand: transformation from ODM business
–Yu-Xiang Yen, Der-Juinn Horng [] []