TOC: Intl J Res in Mar
Introduction
International Journal of Research in Marketing, 24(4)
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: : journals |
Relevant ARCategory: |
Whatever people say I am, that’s what I am: Social labeling as a social marketing tool
–Gert Cornelissen, Siegfried Dewitte, Luk Warlop and Vincent Yzerbyt [] []
Modeling the effects of including/excluding attributes in choice experiments on systematic and random components?
–Towhidul Islam, Jordan J. Louviere and Paul F. Burke [] []
Extra-role behavior in buyer–supplier relationships
–Stefan Wuyts [] []
Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study
–Bernhard Baumgartner and Winfried J. Steiner [] []
The role of positive emotions in experiential decisions
–Robert J. Kwortnik Jr. and William T. Ross Jr. [] []
Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness
–Michael Ahearne, Douglas E. Hughes and Niels Schillewaert [] []