TOC: Intl J Mar Res
Introduction
International Journal of Market Research, 49(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Peter Mouncey
Guest Editorial
Introduction to the IJMR special issue on Ethnography
–Caroline Hayter Whitehill
Viewpoint
Ethnography and market research
–Philly Desai
Forum Papers
Going underground: how ethnography helped the Tube tunnel to the heart of its brand
–Ian Pring
Ethnography within consumer research – a critical case study of Consumer Film Festivals
–Lorne McMillan and Brenda Ng
Main papers
Say what you mean, mean what you say: an ethnographic approach to male and female conversations
–Robin Croft, Clive Boddy and Corinne Pentucci
Participant photography in visual ethnography
–Jan Brace-Govan
Understanding retail experiences – the case for ethnography
–Michael J. Healy, Michael B. Beverland, Harmen Oppewal and Sean Sands
The ethical dilemmas and challenges of ethnographic research in electronic communities
–Neil Hair and Moira Clark
Book reviews
Kate Fox – Watching the English: The Hidden Rules of English Behaviour
–Agnes Nairn
Hy Mariampolski – Ethnography for marketers: a guide to consumer immersion
–Alan Wilson
Index Volume 49 2007