TOC: Intl J Adv
Introduction
International Journal of Advertising, 26(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial by Professor Douglas West
The academician–practitioner gap in advertising
–Gergely Nyilasy and Leonard Reid
The web motivation inventory: replication, extension and application to internet advertising
–Shelly Rodgers, Ye Wang, Ruth Rettie and Frank Alpert
More than meets the eye: investigating the hidden impact of brand placements in television magazines
–Jörg Matthes, Christian Schemer and Werner Wirth
The influence of message format on the effectiveness of print advertisements for tourism destinations
–Alain Decrop
Internet advertising effectiveness: the effect of design on click-through rates for banner ads
–Helen Robinson, Anna Wysocka and Chris Hand
Directions in marketing communications research: an analysis of the International Journal of Advertising
–Douglas West
Comments
International advertising issues and challenges
–From Charles R. Taylor and Barbara Mueller
Book reviews
W. Timothy Coombs and Sherry J. Holladay – It’s not just PR: public relations in society
–Andrew Purcell
Paul Gillin – The New Influencers: A Marketer’s Guide to the New Social Media
–Susan Dobscha