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Dear Colleague,

The Journal of Historical Research in Marketing (JHRM) is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. Marketing is defined broadly to include the activities involved in commercial exchange and other commercial-like activities. Marketing history includes, but is not limited to, the histories of advertising, retailing, channels of distribution, product design & branding, pricing strategies, market research, and consumption behaviour – all studied from the perspective of individuals, companies, industries, or of whole economies and societies. The history of marketing thought examines the histories of marketing ideas, concepts, theories, and schools of marketing thought including the lives and times of marketing thinkers. This includes biographical studies as well as histories of institutions and associations involved in the development of the marketing discipline. We welcome manuscripts that deal with the origins, growth, and development of both marketing history and the history of marketing thought. All time frames and geographical settings are of interest. Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context.

History broadens and deepens our understanding of marketing. It provides a context and perspective for contemporary marketing practices and ideas. Nevertheless, marketing history is also valuable in its own right and for its own sake. Marketing history is studied within a broad range of related historical disciplines including business history, social and cultural history, marketing, and other business disciplines.

JHRM is now inviting submissions for the journal. JHRM welcomes high quality, original research that encompasses that broader range of historical approaches, philosophical positions, and methodologies.

Papers should:

• Have a clear statement of purpose;
• Have a clear statement of importance; why the paper was written and what it contributes to the body of knowledge;
• Use primary data sources where available and appropriate;
• Be well-written and readable;
• Present reliable and valid conclusions appropriate to the methodology used;
• Be completely free of spelling and grammatical errors.

Articles should be between 3,000 and 6,000 words in length. A brief autobiographical note should be supplied including full name, affiliation, e-mail address and full international contact details.

Submissions to JHRM should be sent electronically in either PDF format (preferred) or MS Word as an email attachment to the editor: Professor D.G. Brian Jones, School of Business, Quinnipiac University, Hamden CT, USA, Email: bjones1@quinnipiac.edu.

Please include the phrase “JHRM Submission” in your email subject line. Title the submission file attached with the lead author’s surname.

Please click here for more information

Kind Regards,

Helen Evans
New Launch Assistant Publisher
Emerald Group Publishing Limited

Tel: +44 1274 785095
Fax: +44 1274 785200

40 Years in Publishing 1967 – 2007
The world’s leading publisher of management research

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