Stakeholder Marketing
Introduction
Stakeholder Marketing: Beyond the Four Ps and the Consumer, Special issue of the Journal of Public Policy & Marketing, Edited by C. B. Bhattacharya; Deadline 31 Aug 2008
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Journal of Public Policy & Marketing
Call for Papers: Stakeholder Marketing: Beyond the Four Ps and the Consumer
There is an urgent need for new research that looks beyond customers as the target of marketing activities and firms as the primary intended beneficiary to understand the impact of marketing activities on a host of other actors. JPP&M invites full-length, scholarly articles and shorter thought pieces that address such topics. The manuscript submission deadline is August 31, 2008. For the Call for Papers, or go to
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