TOC: J Prod Brand Mar
Introduction
Journal of Product & Brand Management, 16(7)
 : : : TOC
: : journals |
Relevant ARCategory: |
Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research
–Paul Ingenbleek [] []
An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector
–David Martín-Consuegra, Arturo Molina, Águeda Esteban [] []
The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings
–Sungchul Choi, Moontae Kim [] []
Will you care when you pay more? The negative side of targeted promotions
–Dungchun Tsai, Hsiao-Ching Lee [] []
Bundles = discount? Revisiting complex theories of bundle effects
–Roger M. Heeler, Adam Nguyen, Cheryl Buff [] []
The effects of digit-direction on eye movement bias and price-rounding behavior
–Keith S. Coulter [] []