TOC: J Bus Res
Introduction
Journal of Business Research, 61(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Marketing research in Korea: Special joint issue of journal of business research and journal of the Korean academy of marketing science
–Eunju Ko and Peter W. Cardon []
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
–Shintaro Okazaki and Charles R. Taylor [] []
Organizational memory influences new product success
–Dae Ryun Chang and Hang Cho [] []
Perceived controllability and service expectations: Influences on customer reactions following service failure
–Sunmee Choi and Anna S. Mattila [] []
Culture, product type, and price influences on consumer purchase intention to buy personalized products online?
–Junyean Moon, Doren Chadee and Surinder Tikoo [] []
Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products
–Young Eun Huh and Sang-Hoon Kim [] []
How investor behavioral factors influence investment satisfaction, trust in investment company, and reinvestment intention
–Gyu-yeol Shim, Seung-hwan Lee and Yong-man Kim [] []
Festivalscapes and patrons’ emotions, satisfaction, and loyalty
–Yong-Ki Lee, Choong-Ki Lee, Seung-Kon Lee and Barry J. Babin [] []
Organizational characteristics and the CRM adoption process
–Eunju Ko, Sook Hyun Kim, Myungsoo Kim and Ji Young Woo [] []
Brand equity in hospital marketing?
–Kyung Hoon Kim, Kang Sik Kim, Dong Yul Kim, Jong Ho Kim and Suk Hou Kang [] []