TOC: Psych & Mar
Introduction
Psychology and Marketing, 24(12)
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Partitioning or bundling? Perceived fairness of the surcharge makes a difference
–Shibin Sheng, Yeqing Bao, Yue Pan [] []
Measuring values using best-worst scaling: The LOV example
–Julie Anne Lee, Geoffrey N. Soutar, Jordan Louviere [] []
Toward a unified theory of consumer acceptance technology
–Songpol Kulviwat, Gordon C. Bruner II, Anand Kumar, Suzanne A. Nasco, Terry Clark [] []
The effect of consumption emotions on satisfaction and word-of-mouth communications
–Riadh Ladhari [] []