TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 21(4)
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: : journals |
Relevant ARCategory: |
Achieving customer value from electronic channels through identity commitment, calculative commitment, and trust in technology
–Devon S. Johnson [] []
Exploring the value of online product reviews in forecasting sales: The case of motion pictures
–Chrysanthos Dellarocas, Xiaoquan (Michael) Zhang, Neveen F. Awad [] []
Smart versus knowledgeable online recommendation agents
–Girish N. Punj, Robert Moore [] []
An investigation of internet coordination mechanisms in network organizations
–Teck-Yong Eng [] []
Why are you telling me this? An examination into negative consumer reviews on the Web
–Shahana Sen, Dawn Lerman [] []