TOC: J Hospital Mar PR
Introduction
Journal of Hospital Marketing & Public Relations, 17(2)
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Relevant ARCategory: |
Editor’s Note
–Tony Carter []
Hospital Activity and Hospital Profits
–Charles Hegji [] []
Why Do Patients Select a Hospital? A Conjoint Analysis in Two German Hospitals
–Jens Leister, Jürgen Stausberg [] []
The Power of Creative Medical Education: How One Retirement Community Is Learning How to Manage Diabetes
–Michaeline Skiba, Helen Skiba-Powell [] []
"When Doing Good Is Just the Start to Being Good": A Possible Tool to Improve the Organizational Effectiveness of Non-Profit Health Care Organizations
–Jens Mueller [] []
Category Captain Management: A New Approach for Healthcare Suppliers to Partner with Their Hospital Customers
–Bill Trombetta [] []
U.S. Health Care, a Different Perspective
–Mary Carter [] []