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: : : TOC : : journals

Relevant ARCategory:

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Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving
–Eileen Fischer, Cele C. Otnes, and Linda Tuncay [] []

Influentials, Networks, and Public Opinion Formation
–Duncan J. Watts and Peter Sheridan Dodds [] []

Unfixed Resources: Perceived Costs, Consumption, and the Accessible Account Effect
–Carey K. Morewedge, Leif Holtzman, and Nicholas Epley [] []

Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
–Pankaj Aggarwal and Ann L. McGill [] []

Growing up in a Material World: Age Differences in Materialism in Children and Adolescents
–Lan Nguyen Chaplin and Deborah Roedder John [] []

How Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption Experience
–Elizabeth Cowley [] []

Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience
–Suresh Ramanathan and Ann L. McGill [] []

Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
–Katherine White and Darren W. Dahl [] []

Consumer Responses to Performance Failures by High-Equity Brands
–Michelle L. Roehm and Michael K. Brady [] []

Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences
–Rebecca W. Hamilton and Debora Viana Thompson [] []

The Effect of Mind-Sets on Consumer Decision Strategies
–Alison Jing Xu and Robert S. Wyer Jr. [] []

When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice
–Ying Zhang, Ayelet Fishbach, and Ravi Dhar [] []

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