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CALL FOR PAPERS
For a Special Issue of Psychology & Marketing
Dimensional Qualitative Research

In the July 1999 issue of Psychology & Marketing, a thought-provoking article entitled ‘What Qualitative Research Can Be’ set forth an appealing roadmap to making qualitative research more systematic in application, and more comprehensive in scope. The paper introduced a new way of thinking about and studying consumer behavior; one that had strong, time-tested roots in cognitive-behavioral clinical contexts. Referring to this approach as dimensional qualitative research (DQR), Cohen (1999) described seven key areas or dimensions that need to be meaningfully evaluated in psychologically sophisticated qualitative studies of consumer behavior.

Today, we are only beginning to learn the benefits of applying DQR to studies of consumer behavior. This Call for Papers is designed to expand the frontiers of knowledge with regard to practical benefits, theoretical insights, and methodological issues with regard to the use of DQR in consumer research. For a Special Issue of Psychology & Marketing entitled ‘Dimensional Qualitative Research’, prospective contributors are cordially invited to read (or re-read as the case may be) Cohen’s (1999) seminal article, and submit manuscripts that consider the many different ways that DQR may be applied. Particular editorial consideration will be given to manuscripts that focus on,

• how DQR could be employed in marketing and consumer behavior contexts
• how DQR could be used to supplement quantitative consumer behavior research
• opinion and insights as to the versatility of DQR and its potential applications, and
• obstacles to the implementation of DQR in established academic or corporate research programs.

Please follow all manuscript preparation guidelines for Psychology & Marketing as detailed under ‘Instructions to Authors’ on the publisher’s web site, . Completed manuscripts should be sent electronically to the Guest Editor for this Special Issue, Dr. Haseeb Shabbir: H.A.Shabbir@lubs.leeds.ac.uk. The deadline for submission is December 31, 2008. All manuscripts will undergo a blind review process and all authors will be notified of their manuscript’s status in a timely fashion.

REFERENCES:

Cohen, R. J. (1999). What qualitative research can be. Psychology & Marketing, 16, 351-368.

Shabbir H.A., Palihawadana, D., Thwaites, D., (2007) Determining the Antecedents and Consequences of Donor-Perceived Relationship Quality – A Dimensional Qualitative Research Approach, Psychology and Marketing, 24, pp.271-293.

Shabbir, H.A., Thwaites, D. (2007) The Use of Humor to Mask Deceptive Advertising – It’s No Laughing Matter! Journal of Advertising, Vol 36, No.2 (Summer), p. 75-87.

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