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TOC: Mar Sci

Introduction

Marketing Science, 26(5)

 : : : TOC

: : journals

 

Relevant ARCategory:  


The Editor’s Secrets
Steven M. Shugan []

Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
Olivier Toubia, John Hauser, and Rosanna Garcia [] []

News Consumption and Media Bias
Yi Xiang and Miklos Sarvary [] []

A Comparison of Buyer-Determined and Price-Based Multiattribute Mechanisms
Richard Engelbrecht-Wiggans, Ernan Haruvy, and Elena Katok [] []

Investigating Endogeneity Bias in Marketing
Qing Liu, Thomas Otter, and Greg M. Allenby [] []

The Bright Side of Supplier Encroachment
Anil Arya, Brian Mittendorf, and David E. M. Sappington [] []

Costly Collusion in Differentiated Industries
Raphael Thomadsen and Ki-Eun Rhee [] []

Seeing Through the Heart’s Eye: The Interference of System 1 in System 2
Himanshu Mishra, Arul Mishra, and Dhananjay Nayakankuppam [] []

Brand Effects on Choice and Choice Set Formation Under Uncertainty
Joffre Swait and Tulin Erdem [] []

Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs
Anja Lambrecht, Katja Seim, and Bernd Skiera [] []

The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation
Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh, and Robert A. Westbrook [] []