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: : : TOC : : journals

Relevant ARCategory:

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Towards effective poster presentations: an annotated bibliography
–Douglas Brownlie [] []

New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?
–Tony Woodall [] []

Sensing the scent of service success
–Lena Goldkuhl, Maria Styvén [] []

Developing a scale for stakeholder orientation
–Oliver H.M. Yau, Raymond P.M. Chow, Leo Y.M. Sin, Alan C.B. Tse, C.L. Luk, Jenny S.Y. Lee [] []

Re-evaluating green marketing strategy: a stakeholder perspective
–Jaime Rivera-Camino [] []

Limit conjoint analysis and Vickrey auction as methods to elicit consumers’ willingness-to-pay: An empirical comparison
–Christina Sichtmann, Susanne Stingel [] []

Consumer complaint behaviour of Asians and non-Asians about hotel services: An empirical analysis
–Eric W.T. Ngai, Vincent C.S. Heung, Y.H. Wong, Fanny K.Y. Chan [] []

Perceived relationship quality and post-purchase perceived value: An integrative framework
–Miguel A. Moliner, Javier Sánchez, Rosa M. Rodríguez, Luís Callarisa [] []

A review of the foundation, international marketing strategies, and performance of international new ventures
–Arild Aspelund, Tage Koed Madsen, Øystein Moen [] []

The impact of relationships on changes in internationalisation strategies of SMEs
–Henrik Agndal, Sylvie Chetty [] []

Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study
–Tim Mazzarol, Jillian C. Sweeney, Geoffrey N. Soutar [] []

The importance of packaging attributes: a conjoint analysis approach
–Pinya Silayoi, Mark Speece [] []

Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers’ evaluation of food products
–George Chryssochoidis, Athanassios Krystallis, Panagiotis Perreas [] []

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