TOC: J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 26(2)
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Relevant ARCategory: |
Perspectives on Food Marketing and Childhood Obesity: Introduction to the Special Section
–Elizabeth S Moore [] []
Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet
–Marvin E Goldberg, Kunter Gunasti [] []
Children’s Exposure to Television Advertising: Implications for Childhood Obesity
–Debra M Desrochers, Debra J Holt [] []
The Online Marketing of Food to Children: Is It Just Fun and Games?
–Elizabeth S Moore, Victoria J Rideout [] []
Fast-Food Marketing and Children’s Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample
–Sonya A Grier, Janell Mensinger, Shirley H Huang, Shiriki K [] []
Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations
–Kathleen Seiders, Ross D Petty [] []
The ÂÜÀòÉç¹ÙÍø’s 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society
–Gregory T Gundlach [] []
The ÂÜÀòÉç¹ÙÍø Definition of Marketing: Moving from Lagging to Leading Indicator
–Debra Jones Ringold, Barton Weitz [] []
Marketing’s Evolving Identity: Defining Our Future
–Robert F Lusch [] []
What Does the Definition of Marketing Tell Us ÂÜÀòÉç¹ÙÍøt Ourselves?
–William L Wilkie, Elizabeth S Moore [] []
A Responsibilities Framework for Marketing as a Professional Discipline
–Shelby D Hunt [] []
The New ÂÜÀòÉç¹ÙÍø Definition of Marketing: An Alternative Assessment
–George M Zinkhan, Brian C Williams [] []
The End(s) of Marketing and the Neglect of Moral Responsibility by the ÂÜÀòÉç¹ÙÍø
–David Glen Mick [] []
Marketing as Constructive Engagement
–Clifford J Shultz [] []
Implications of the Revised Definition of Marketing: From Exchange to Value Creation
–Jagdish N Sheth, Can Uslay [] []
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