ÂÜÀòÉç¹ÙÍø

TOC: J Pub Policy Mar

Introduction

Journal of Public Policy & Marketing, 26(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Perspectives on Food Marketing and Childhood Obesity: Introduction to the Special Section
Elizabeth S Moore [] []

Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet
Marvin E Goldberg, Kunter Gunasti [] []

Children’s Exposure to Television Advertising: Implications for Childhood Obesity
Debra M Desrochers, Debra J Holt [] []

The Online Marketing of Food to Children: Is It Just Fun and Games?
Elizabeth S Moore, Victoria J Rideout [] []

Fast-Food Marketing and Children’s Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample
Sonya A Grier, Janell Mensinger, Shirley H Huang, Shiriki K [] []

Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations
Kathleen Seiders, Ross D Petty [] []

The ÂÜÀòÉç¹ÙÍø’s 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society
Gregory T Gundlach [] []

The ÂÜÀòÉç¹ÙÍø Definition of Marketing: Moving from Lagging to Leading Indicator
Debra Jones Ringold, Barton Weitz [] []

Marketing’s Evolving Identity: Defining Our Future
Robert F Lusch [] []

What Does the Definition of Marketing Tell Us ÂÜÀòÉç¹ÙÍøt Ourselves?
William L Wilkie, Elizabeth S Moore [] []

A Responsibilities Framework for Marketing as a Professional Discipline
Shelby D Hunt [] []

The New ÂÜÀòÉç¹ÙÍø Definition of Marketing: An Alternative Assessment
George M Zinkhan, Brian C Williams [] []

The End(s) of Marketing and the Neglect of Moral Responsibility by the ÂÜÀòÉç¹ÙÍø
David Glen Mick [] []

Marketing as Constructive Engagement
Clifford J Shultz [] []

Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Jagdish N Sheth, Can Uslay [] []