Revisit: 2008 Global Marketing Conference
Introduction
Hosted by the Korean Academy of Marketing Science and other sponsors, Shanghai, 20-23 Mar 2008; Deadline now 15 Nov 2007
: : : Posting
2008 Global Marketing Conference at Shanghai
March 20-23, 2008
Shanghai Jiao Tong University
Shanghai, China
Hosted by the Korean Academy of Marketing Science
Shanghai Jiao Tong University / Yonsei University
China Marketing Academy
Marketing Committee of China Management Society
Call for Papers
CONFERENCE CO-CHAIRS
Dr. Charles R. Taylor, John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA, raymond.taylor@villanova.edu, Tel: (610) 519-4386 Fax: (610) 519-5364
Dr. Bernd Schmitt, Robert D. Calkins Professor, Dept. of Marketing, Columbia University, 3022 Broadway, New York, 10027 NY, USA, bhs1@columbia.edu, Tel: (212) 854-3468, Fax: (212) 854-7647
Dr. Udo Wagner, Professor, Faculty of Business, Economics and Statistics, University of Vienna, A-1210 Vienna, Brunner Strasse 72, Austria, udo.wagner@univie.ac.at, Tel: +43 (1) 4277-380 11, Fax: +43 (1) 4277-380 14
Dr. Jianmin Jia, Professor, School of Economics and Management, Southwest Jiaotong University, Chengdu, Sichuan 610031, Chengdu, P.R. China, jjia@cuhk.edu.hk, Tel: (86) 8760 0820, Fax: (86)8763 4343
SPECIAL ISSUES
Papers submitted to selected tracks (see below) are eligible for review toward inclusion in special issues of the following journals:
Psychology & Marketing (Executive Editor: Professor Rajan Nataraajan, Auburn University)
International Journal of Advertising (Editor: Professor Douglas West, University of Birmingham)
Journal of Interactive Advertising (Co-Editor: Professor Hairong Li, Michigan State University)
Conference Objectives
Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “Marketing in The Dynamic Global World.” This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing in the dynamic global world including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2008 Global Marketing Conference at Shanghai offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. The program chairs welcome participation from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISBN number.
Submission Deadline: Nov. 15, 2007
For more information on the conference, please click below: