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TOC: Mar Intel & Plan

Introduction

Marketing Intelligence & Planning, 25(7)

 : : : TOC

: : journals

 

Relevant ARCategory:  


A marketing paradox
Mark E. Hill, John McGinnis, Jane Cromartie [] []

“Everything and nothing”: habits of simulation in marketing
Douglas Brownlie [] []

Surf tribal behaviour: a sports marketing application
Luiz Moutinho, Pedro Dionísio, Carmo Leal [] []

Information overload: a cross-national investigation of influence factors and effects
Claudia Klausegger, Rudolf R. Sinkovics, Huan “Joy” Zou [] []

Characteristics of early adopters in mobile communications markets
Juha Munnukka [] []

Linking quality improvement with patient satisfaction: a study of a health service centre
Jackie L.M. Tam [] []

The influence of personal character on information communication and activity effect: An examination of non-profit cultural activities
Shwu-Ing Wu [] []

An investigation of the effects of environmental claims in promotional messages for clothing brands
Ian Phau, Denise Ong [] []

A new conceptual framework for business-consumer relationships
Demetris Vrontis, Alkis Thrassou [] []

Editorial
Farewell! []