TOC: J Database Mar
Introduction
Journal of Database Marketing and Customer Strategy Management, 14(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–John Ozimek []
Opinion Piece
Do you own a red car? Unmasking unusual data predictors to gain insight
–Sam Koslowsky [] []
Papers
Lessons learned: A case study using data mining in the newspaper industry
–Candace L Gunnarsson, Mary M Walker, Vern Walatka and Kenneth Swann [] []
Implementation study: Using decision tree induction to discover profitable locations to sell pet insurance for a startup company
–Rosskyn D’Souza, Michal Krasnodebski and Alan Abrahams [] []
A professional category positioning: The role of personal values and their influence on consumer perceptions
–Edar Da Silva Anana and Walter Meucci Nique [] []
A comparison of web use in marketing by local government in the United States and Australia
–Stewart Adam and Michael D Featherstone [] []
Legal Update
Don’t bin your Data Protection responsibilities
–Ewan Nettleton and William Jensen [] []
Software Review
A strategy for self-service in a telco environment
–Shaun Doyle []