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Relevant ARCategory:

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From the Editor
–Marla B. Royne [] []

The Effects of Media Context Experiences On Advertising Effectiveness
–Edward C. Malthouse, Ph.D., Bobby J. Calder, Ph.D., Ajit Tamhane, Ph.D. [] []

1900-2000 in Review: The Shifting Role and Face of Animals in Print Advertisements in the Twentieth Century
–Nancy Spears, Ph.D., Richard Germain, Ph.D. [] []

Vigilante Marketing and Consumer-Created Communications
–Albert M. Muñiz, Jr., Ph.D., Hope Jensen Schau, Ph.D. [] []

Determinants of Brand Advertising Efficiency: Evidence from the German Car Market
–Joachim Büschken, Ph.D. [] []

Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese Sample
–Chingching Chang, Ph.D. [] []

Investigating the Simultaneous Presentation of Advertising and Television Programming
–Rafi M.M.I. Chowdhury, Ph.D., Adam Finn, Ph.D., G. Douglas Olsen, Ph.D. [] []

Identification Effects on Advertising Response: The Moderating Role of Involvement
–Ivonne M. Torres, Ph.D., Elten Briggs, Ph.D. [] []

The Moderating Effects of Expectation on the Patterns of the Interactivity-Attitude Relationship
–Dongyoung Sohn, Ph.D., Cunhyeong Ci, M.A., Byung-Kwan Lee, Ph.D. [] []

Focus on Research: Direct-to-Consumer (DTC) Advertising: Introduction
–Kim Bartel Sheehan [] []

Direct-to-Consumer (DTC) Branded Drug Web Sites Risk Presentation and Implications for Public Policy
–Kim Bartel Sheehan, Ph.D. [] []

Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix
–Sejung Marina Choi, Ph.D., Wei-Na Lee, Ph.D. [] []

Presumed Influence of Direct-to-Consumer (DTC) Prescription Drug Advertising on Patients: The Physician’s Perspective
–Jisu Huh, Ph.D., Rita Langteau, M.A. [] []

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