TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 25(7)
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Relevant ARCategory: |
Advertising and mutual fund asset flows
–Timo Korkeamaki, Vesa Puttonen, Tom Smythe [] []
Learning mechanisms for designing corporate identity in the banking industry
–Yoram Mitki, Ram Herstein, Eugene D. Jaffe [] []
Determinants of banks selection in USA, Taiwan and Ghana
–Charles Blankson, Julian Ming-Sung Cheng, Nancy Spears [] []
Interaction channel choice in a multichannel environment, an empirical study
–Jaume Gené Albesa [] []
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