TOC: Psych and Mar
Introduction
Psychology and Marketing, 24(11)
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: : journals |
Relevant ARCategory: |
Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments
–Byung-Kwan Lee, Wei-Na Lee [] []
The effects of between-partner congruity on consumer evaluation of co-branded products
–Suzanne B. Walchli [] []
Birds of a feather flock together?definition, role and measure of congruence: An application to sponsorship
–Nathalie D. Fleck, Pascale Quester [] []
The interaction of message frames and reference points in prosocial persuasive appeals
–Peggy Sue Loroz [] []