TOC: J Mar Res
Introduction
Journal of Marketing Research, 44(4)
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: : journals |
Relevant ARCategory: |
A Model of Consumer Learning for Service Quality and Usage
–Raghuram Iyengar, Asim Ansari, Sunil Gupta [] []
Brand-Level Effects of Stockkeeping Unit Reductions
–Jie Zhang, Aradhna Krishna [] []
Optimal Marketing Strategies for a Customer Data Intermediary
–Joseph Pancras, K Sudhir [] []
Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection
–Rajkumar Venkatesan, V Kumar, Timothy Bohling [] []
A Discrete-Continuous Model for Multicategory Purchase Behavior of Households
–Inseong Song, Pradeep K Chintagunta [] []
Estimating Disaggregate Models Using Aggregate Data Through Augmentation of Individual Choice
–Yuxin Chen, Sha Yang [] []
An Econometric Model of Location and Pricing in the Gasoline Market
–Tat Y Chan, V Padmanabhan, P.B Seetharaman [] []
Measuring Consumer and Competitive Impact with Elasticity Decompositions
–Thomas J Steenburgh [] []
Shopper Response to Bundle Promotions for Packaged Goods
–Bram Foubert, Els Gijsbrechts [] []
Brand Synergy Effects in Multiple Brand Extensions
–Byung Chul Shine, Jongwon Park, Robert S Wyer [] []
The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns
–Guangzhi Zhao, Cornelia Pechmann [] []
Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge
–Amna Kirmani, Rui (Juliet) Zhu [] []
Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences
–Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan [] []