TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 15(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
From the Editor
–Greg W. Marshall []
Encouraging Existing Customers to Switch to Self-Service Technologies: Put a Little Fun in their Lives
–James M. Curran, Matthew L. Meuter [] []
Retail Online Assurances: Typology Development and Empirical Analysis
–Todd J. Arnold, Timothy D. Landry, J. Kenneth Reynolds [] []
Relationship Drivers of Customer Commitment
–Russell Lacey [] []
An Application of the Investment Model to Buyer-Seller Relationships: A Dyadic Perspective
–Mark A. Moon, Leff Bonney [] []
Toward a Conceptualization of Customer Productivity: The Customer’s Perspective on Transforming Customer Labor into Customer Outcomes Using Technology-Based Self-Service Options
–Ismet Anitsal, David W. Schumann [] []
Power and Opposition to Power: Mirror Realities of Complex Consumption Interactions
–Edward R. Kasabov [] []