TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 36(8)
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Relevant ARCategory: |
Performance implications of the direct and moderating effects of centralization and formalization on customer orientation
–Seigyoung Auh and Bulent Menguc [] []
How buyers’ expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
–S. Subba Rao, Dothang Truong, Sylvain Senecal and Thuong T. Le [] []
Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms
–Chien-Wei Chen, Chung-Chi Shen and Wan-Yu Chiu [] []
Unmet adoption expectation as the key to e-marketplace failure: A case of Taiwan’s steel industry
–Yu-Hui Tao, Chia-Ping Chen and Chia-Ren Chang [] []
A professional services firm’s competence development
–Gabriel Baffour Awuah [] []
Industrial global brand leadership: A capabilities view
–Michael Beverland, Julie Napoli and Adam Lindgreen [] []
Building commitment in buyer–seller relationships: A tie strength perspective?
–Michael A. Stanko, Joseph M. Bonner and Roger J. Calantone [] []
The globalization strategies of business-to-business born global firms in the wireless technology industry
–Riku Laanti, Mika Gabrielsson and Peter Gabrielsson [] []
The antecedents and consequence of functional and dysfunctional conflict between Marketing Managers and Sales Managers
–Graham R. Massey and Philip L. Dawes [] []