Rural Consumers
Introduction
Marketing to Rural Consumers - Understanding and Tapping Rural Market Potential, Kozhikode, Kerala, India, 3-5 Apr 2008; Deadline 29 Oct 2007
: : : Posting
: : call
Dear all,
Indian Institute of Management, Kozhikode is organizing a conference on ‘Marketing to Rural Consumers – Understanding and Tapping Rural Market Potential’ during 3 – 5 April, 2008 in its campus. The conference invites papers on the following themes:
- Definitional issues of rural and rural market environment
- Intensity and type of competition
- Consumer behaviour and decision making process
- Product and positioning strategies
- Value offering and pricing issues
- Channels of distribution
- Issues in communication
- Any other issues related to the theme of the conference
Papers could be theoretical or empirical including case studies. Further details are provided on the URL
We are attaching the conference brochure for your reference. We also request you to share the information about the conference to your friends and colleagues.
With regards,
Conference Co Chairs
Dr. Sanal Kumar Velayudhan &
Dr. G. Sridhar
Conference Email: markconf@iimk.ac.in