EU-China Relationships
Introduction
European Union - China Trading Relationships, Special issue of Journal of Euromarketing, Edited by Neil Herndon; Deadline 31 Mar 2008
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CALL FOR PAPERS
A SPECIAL ISSUE OF THE JOURNAL OF EUROMARKETING ON "EUROPEAN UNION – CHINA TRADING RELATIONSHIPS"
As trade continues to grow between the European and Mainland Chinese markets, there are increasingly opportunities for marketing researchers to contribute to the orderly development of these markets. The Journal of Euromarketing is planning a Special Issue on "European Union – China Trading Relationships" to open a new dialogue focused on cross-cultural issues surrounding these fundamentally different trading partners. For example, if you are in Europe looking at the Chinese market, what do you have to do differently to efficiently and effectively market your products and services in the People’s Republic of China? Similarly, if you are in the People’s Republic of China looking at the European market, what do you have to do differently to efficiently and effectively market your products and services in Europe?
Prospective papers should include issues surrounding trade between the People’s Republic of China and one or more of the 27 European Union (EU) member countries, including the so-called "accession countries" that will likely join the EU (i.e., Albania, Bosnia and Herzegovina, Croatia, Montenegro, Republic of Macedonia, Serbia, and Turkey) and the remaining members of the European Free Trade Association (EFTA) (i.e., Iceland, Liechtenstein, Norway, and Switzerland). Submissions should be theory grounded, focus on one or more of the subdisciplines of marketing, and strongly contribute to marketing theory and practice. Papers may either be theoretical or empirical, though strong empirical approaches are preferred.
All papers will be double-blind reviewed. Instructions for authors may be found at . For a downloadable copyright release form, visit . The deadline for receipt of submissions is March 31, 2008 with the journal print and electronic editions planned for September 2008.
Submissions should be sent to the special issue guest editor in digital form either online or by snail mail:
Dr. Neil Herndon, Guest Editor
Journal of Euromarketing
Department of Marketing & International Business
Lingnan University
Castle Peak Road
Tuen Mun, N. T.
Hong Kong
Telephone: (852) 2616-8236
Email: neilherndon@Ln.edu.hk