Brand Management
Introduction
Anne Brumbaugh seeks advice on undergrad texts for a course in brand management
I will be teaching an undergraduate Brand Management or Product and Brand Management course next semester. Other than Keller’s ubiquitous "Strategic Brand Management," I am having a hard time identifying an appropriate, undergrad text. Any suggestions? Also, if you have a syllabus you’re willing to share, I’ll take it.
Thanks in advance — Anne
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Anne M. Brumbaugh, PhD
Associate Professor of Marketing
School of Business and Economics
College of Charleston
5 LIberty Street ~ 331 Beatty Center
Charleston, SC 29401
843-953-8268
brumbaugha@cofc.edu