TOC: Mar Theory
Introduction
Marketing Theory, 7(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Markets, market-making and marketing
–Luis Araujo [] []
Metaphor in the marketplace
–Elizabeth C. Hirschman [Publisher] []
Interaction effects and combinatorial rules governing Protection Motivation Theory variables: a new model
–Magdalena Cismaru and Anne M. Lavack [] []
Producing marketing: towards a social-phenomenology of marketing work
–Peter Svensson [] []
Are we nearly there yet? On the retro-dominant logic of marketing
–Stephen Brown [] []