TOC: Mar Letters
Introduction
Marketing Letters, 18(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
–Aimee Drolet, Patti Williams, Loraine Lau-Gesk [] []
Compromising the compromise effect: Brands matter
–Francisca Sinn, Sandra J. Milberg, Leonardo D. Epstein, Ronald C. Goodstein [] []
The relationship between FSI advertising style and coupon redemption
–Harper A. Roehm, Michelle L. Roehm [] []
Quality of past performance: Impact on consumers? responses to service failure
–Rodolfo Vázquez-Casielles, Ana Belén del Río-Lanza, Ana María Díaz-Martín [] []
Organizational identification as a determinant of customer orientation in service organizations
–Jan Wieseke, Johannes Ullrich, Oliver Christ, Rolf Dick [] []
The impact of a product’s country-of-origin on compromise and attraction effects
–Shih-Chieh Chuang, HsiuJu Rebecca Yen [] []