TOC: Mar Intel & Plan
Introduction
Marketing Intelligence & Planning, 25(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
“i-Branding”: developing the internet as a branding tool
–Geoffrey J. Simmons [] []
An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels
–Bill Chitty, Steven Ward, Christina Chua [] []
Mediating effects of relationship quality on customer relationships: an empirical study in Hong Kong
–Y.H. Wong, Humphry Hung, Wing-ki Chow [] []
Influences on supplier repurchase selection of UK importers
–Donna Gill, B. (Ram) Ramaseshan [] []
Measuring the effectiveness of marketing information systems: An empirically validated instrument
–Spiros P. Gounaris, George G. Panigyrakis, Kalliopi C. Chatzipanagiotou [] []
Market segmentation using geographic information systems (GIS): A case study of the soft drink industry in Kenya
–S.M. Musyoka, S.M. Mutyauvyu, J.B.K. Kiema, F.N. Karanja, D.N. Siriba [] []