TOC: J Services Mar
Introduction
Journal of Services Marketing, 21(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Internationalization of services: identifying the building-blocks for future research
–Rajshekhar G. Javalgi, Charles L. Martin [] []
The internationalization of hospitality firms: factors influencing a franchise decision-making process
–Levent Altinay [] []
Service quality and satisfaction: an international comparison of professional services perceptions
–Linda C. Ueltschy, Michel Laroche, Axel Eggert, Uta Bindl [] []
International market selection: measuring actions instead of intentions
–Nicholas Alexander, Mark Rhodes, Hayley Myers [] []
Positioning strategies of international and multicultural-oriented service brands
–Charles Blankson, Stavros P. Kalafatis [] []
The service encounter in a multi-national context
–Bruce D. Keillor, Dale Lewison, G. Tomas M. Hult, William Hauser [] []