TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 16(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
–Julian Ming-Sung Cheng, Lily Shui-Lien Chen, Julia Ying-Chao Lin, Edward Shih-Tse Wang [] []
Message framing strategies for new and mature products
–Raj Arora [] []
Developing a stakeholder analysis to aid bio-based product innovation
–Gael M. McDonald, Shaun Killerby, Frances Maplesden, Deborah Rolland [] []
Understanding price premium for grocery products: a conceptual model of customer-based brand equity
–Johan Anselmsson, Ulf Johansson, Niklas Persson [] []
Asymmetric quality-tier competition: an alternative explanation
–K. Sivakumar [] []
Late bidding and the auction price: evidence from eBay
–Jianwei Hou [] []
Branded generations: baby boomers moving into the seniors market
–Susan Dann [] []
Selection as a new product development process: the case of Vertical Branding, Inc.
–Dennis Pitta [] []