TOC: J Con Mar
Introduction
Journal of Consumer Marketing 24(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Mistaking demographic segments for people: another source of customer abuse
–Herbert Jack Rotfeld [] []
The effect of framing on willingness to buy private brands
–Eyal Gamliel, Ram Herstein [] []
Tweens and new media in Denmark and Hong Kong
–Lars P. Andersen, Birgitte Tufte, Jeanette Rasmussen, Kara Chan [] []
Navigating a hybrid cultural identity: Hispanic teenagers’ fashion consumption influences
–Michael Chattalas, Holly Harper [] []
Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China
–Matthew Tingchi Liu, Yu-Ying Huang, Jiang Minghua [] []
Reconceptualising the strategic role of loyalty schemes
–Jennifer Rowley [] []