TOC: J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 22(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Being known or being one of many: the need for brand management for business-to-business (B2B) companies
–Philip Kotler, Waldemar Pfoertsch [] []
Branding in B2B markets: insights from the service-dominant logic of marketing
–David Ballantyne, Robert Aitken [] []
Branding implications of partner firm-focal firm relationships in business-to-business service networks
–Felicia Morgan, Dawn Deeter-Schmelz, Christopher R. Moberg [] []
The importance of brand in the industrial purchase decision: a case study of the UK tractor market
–Keith Walley, Paul Custance, Sam Taylor, Adam Lindgreen, Martin Hingley [] []
Branding the business marketing offer: exploring brand attributes in business markets
–Michael Beverland, Julie Napoli, Raisa Yakimova [] []
Sources of brand benefits in manufacturer-reseller B2B relationships
–Mark S. Glynn, Judy Motion, Roderick J. Brodie [] []
Multiple roles of brands in business-to-business services
–Jane Roberts, Bill Merrilees [] []
The role of corporate brand image in the selection of new subcontractors
–Anna Blombäck, Björn Axelsson [] []