TOC: Intl Mar Rev
Introduction
International Marketing Review, 24(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Cross-cultural advertising research: where we have been and where we need to go
–Shintaro Okazaki, Barbara Mueller [] []
Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia
–Kim-Shyan Fam, Reinhard Grohs [] []
Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania
–Dan Petrovici, Svetla Marinova, Marin Marinov, Nick Lee [] []
Multinational corporations and the challenge of global advertising: What do US headquarters consider important in making media-selection decisions?
–Ali M. Kanso, Richard Alan Nelson [] []
International advertising strategy: the standardisation question in manager studies: Patterns in four decades of past research and directions for future knowledge advancement
–Fernando Fastoso, Jeryl Whitelock [] []
Consumers’ response to offensive advertising: a cross cultural study
–Kara Chan, Lyann Li, Sandra Diehl, Ralf Terlutter [] []
Cross-national market segmentation in the fashion industry: A study of European, Korean, and US consumers
–Eunju Ko, Eunyoung Kim, Charles R. Taylor, Kyung Hoon Kim, Ie Jeong Kang [] []