TOC: J Strategic Mar
Introduction
Journal of Strategic Marketing, 15(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong []
Impact of product life cycle stages on barriers to entry
–Fahri Karakaya; Roger A. Kerin [] []
The mediating role of new product development in the link between market orientation and organizational performance
–Fred Langerak; Erik Jan Hultink; Henry S. J. Robben [] []
Internal stakeholder views of a market orientation strategy: implications for implementation
–Francine K. Schlosser; Rod B. Mcnaughton [] []
An integrative framework of pre-emption strategies
–Khai Sheang Lee; Irene C. L. Ng [] []
Market orientation of service networks: direct and indirect effects on sustained competitive advantage
–Heiner Evanschitzky [] []
Marketing and corporate strategy—a response to ‘let marketers reclaim corporate strategy’
–Tom Connor [] []