TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 6(2)
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Editor’s Corner
–David Bejou []
Assessing the Productivity of Relationship Marketing: Moving Toward a Paradigm
–Daniel L. Sherrell, David Bejou [] []
Examining the Relationship Marketing, Marketing Productivity Paradigm: Establishing an Agenda for Current and Future Research
–Robert P. Bush, James H. Underwood, III, Daniel L. Sherrell [] []
The Metrics of Relationships: Measuring Satisfaction, Loyalty and Profitability of Relational Customers
–Arun Sharma [] []
Committed Customers as Strategic Marketing Resources
–Russell Lacey, Robert J. Morgan [] []
Sales Force Automation Systems and Sales Force Productivity: Critical Issues and Research Agenda
–Paul Clark, Richard A. Rocco, Alan J. Bush [] []
Using CRM to Manage Marketing Productivity
–Robert P. Bush, James H. Underwood, III [] []