TOC: Intl J Mobile Mar
Introduction
International Journal of Mobile Marketing, 2(1)
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: : journals |
Relevant ARCategory: |
Parameters of Mobile Advertising: A Field Experiment
–Hairong Li, Brian Stoller
Market For Third Screen: A Study of Market Potential of Mobile TV and Video Across the U.S. and Selected European Countries
–Khulan Bayartsaikhan, Paul Danielak, Kyle Dunst, Jason Guibert, Lara Luxford, Raffi Romanossian, Michael Storti, Kala Chand Seal
Case Study: Conducting a Web-Based Survey of Mobile Content Usage by Australian Mobile Phone Customers
–Marisa Maio Mackay, Oliver Weidlich
Branding Over Mobile And Internet Advertising: The Cross-Media Effect
–Alex Wang
Mobile Marketing Systems: Framework and Technology Enabler
–Gewei Ye
Mobile Media Use and Its Impact on Consumer Attitudes Toward Mobile Advertising
–Jong Woo Jun, Sangmi Lee
Language Assistance Products Support Mobile Advertising in Underprivileged Countries
–Rafael Salaberry, Larry Upton
Design Sketch: The Context of Mobile Interaction
–Jared Braiterman, Nadav Savio
Needs-Based Calling: Staying Connected in a Disconnected World
–Theo Callahan
Developing Mobile Marketing Strategies
–Ashok Ranchhod