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2008 Macromarketing

Introduction

33rd Annual Meeting of the Macromarketing Society, Clemson, SC, 4-7 Jun 2008; Deadline 7 Jan 2008

Call for Papers

33rd Annual Meeting of the Macromarketing Society:

Macromarketing: Systems, Causes, and Consequences

Hosted by Clemson University, Clemson South Carolina, June 4-7, 2008

Submission Deadline January 7, 2008

For more information about the conference, contact

        John Mittelstaedt (jmittel@clemson.edu)

        Bill Kilbourne (kilbour@clemson.edu)

 
, the Center for the Advancement of Marketing and Social Science, and the Macromarketing Society invite you to join us for the 33rd Annual Meeting of the Macromarketing Society, to be held June 4 – 7, 2008, in
Clemson, South Carolina,
.  The seminar format of “Macro” has always been attractive to scholars looking for a venue to explore the societal and marketing systems implications of their research in marketing and related areas.  Nestled in the foothills of the Blue Ridge Mountains, half-way between Atlanta, , and Charlotte, North Carolina,
Clemson
University
is located in the heart of one of the most beautiful and economically vibrant areas of the

.  You will find its mountains and lakes an excellent backdrop for scholarly discussion.  

   
Manuscripts, extended abstracts and special proposals are encouraged on any topic related to the impact of marketing and marketing systems on society, the impact of globalization and world events on marketing and marketing systems, or Macromarketing theory development.  In addition, a special emphasis will be placed on educational and pedagogical materials for teaching Macromarketing at the graduate and undergraduate levels.  Submissions are encouraged in the following general areas:

  • Art, Culture, and Markets
  • Competition and Markets
  • Globalization
  • Ethics, Equity, and Justice
  • Ethnicity and Religiosity
  • Environment, Nature, and Sustainability
  • Marketing and Development
  • Quality of Life
  • Cultural/Economic Institutions and Marketing
  • Marketing History
  • Macromarketing Education
  • Systems and Modeling
  • Technology and Marketing
  • Consumption, Materialism, and Society
  • Macromarketing Research Methodology

Submission information can be found at the Journal of Macromarketing website () or by contacting John Mittelstaedt (jmittel@clemson.edu) or Bill Kilbourne (kilbour@clemson.edu).