TOC: Qual Mar Res
Introduction
Qualitative Market Research, 10(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brand, organisational identity and reputation in SMEs: an overview
–Temi Abimbola, Christine Vallaster [] []
The corporate brand naming process in the net economy
–Tobias Kollmann, Christina Suckow [] []
Communicating brand personality: are the web sites doing the talking for food SMEs?
–Robert Ankomah Opoku, Russell Abratt, Mike Bendixen, Leyland Pitt [] []
Organisational marketing in the creative industries
–Shaun Powell, Sean Ennis [] []
A resource-based view of the small firm: Using a qualitative approach to uncover small firm resources
–Rodney C. Runyan, Patricia Huddleston, Jane L. Swinney [] []
A theory of brand-led SME new venture development
–Bill Merrilees [] []
Brand, organization identity and reputation: SMEs as expressive organizations: A resources-based perspective
–Temi Abimbola, Akin Kocak [] []