TOC: J Medical Mar
Introduction
Journal of Medical Marketing, 7(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Leonard Lerer []
Business as unusual
–Claus Moldrup [] []
Session 1
Transformation planning and implementation: An evaluation of processes, experience and future directions
–William Kilgallon and Rainer Lampe [] []
Demographic changes in Europe: Opportunity or threat?
–Julia Levy [] []
The Chinese pharmaceutical market: Perspectives of the health consumer
–Hu Yuanjia, Franny Geng, Bian Ying and Wang Yitao [] []
Session 1 Discussion
–Nick Rowell []
Session 2
Addressing the trust issue: From share of voice to share of care
–Marc Pesse [] []
The reputation, image and influence of the pharmaceutical industry: Regaining credibility
–Jane Parker [] []
What can the pharmaceutical world learn from consumer branding practice?
–Giles D Moss [] []
Session 2 Discussion
–Nick Rowell []
Session 3
Accountability in marketing
–Michel Sara [] []
A model for the ex ante pricing of new drugs
–Roger Turner, Christophe Lasserre and Pascal Beauchet [] []
Building strong condition brands
–Reinhard Angelmar, Sarah Angelmar and Liz Kane [] []
Session 3 Discussion
–Nick Rowell []