TOC: J Mar
Introduction
Journal of Marketing, 71(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumer File Sharing of Motion Pictures
–Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler [] []
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
–Yuping Liu [] []
Behavioral Consequences of Overbooking Service Capacity
–Florian v Wangenheim, Tomas Bayon [] []
Quasi-Darwinian Selection in Marketing Relationships
–Nermin Eyuboglu, Andreas Buja [] []
The Last Picture Show? Timing and Order of Movie Distribution Channels
–Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers, Mark B Houston [] []
Managing the Future: CEO Attention and Innovation Outcomes
–Manjit S Yadav, Jaideep C Prabhu, Rajesh K Chandy [] []
The Power of Stars: Do Star Actors Drive the Success of Movies?
–Anita Elberse [] []
Friendship Versus Business in Marketing Relationships
–Kent Grayson [] []
Optimal Design of Consumer Contests
–De Liu, Xianjun Geng, Andrew B Whinston [] []
Strategic Change Implementation and Performance Loss in the Front Lines
–Jun Ye, Detelina Marinova, Jagdip Singh [] []
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
–Robert W Palmatier, Rajiv P Dant, Dhruv Grewal [] []
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
–Sertan Kabadayi, Nermin Eyuboglu, Gloria P Thomas [] []